Still vs Dynamic Posing
Still posing is clean and controlled—weight on one leg, relaxed shoulders, simple hand placement.
Best for: e-commerce, look books, catalogs.
Dynamic posing adds movement—walking, fabric flow, natural torso turns.
Best for: campaigns, social media, brand storytelling.
Men’s Fashion: Structure & Confidence
Men’s fashion focuses on posture and precision.
Use side-angled light to define tailoring, confident but relaxed posture, and subtle hand movements (lapel, cuff, pocket).
Lighting goal: emphasize structure, keep clean skin tones, and preserve fabric depth.
Women’s Fashion: Flow & Elegance
Women’s fashion benefits from softness and motion.
Use gentle posture, guided hand placement, feathered light, and small movements to enhance fabric flow—especially for dresses and flowing garments.
Final Thought
Fashion photography is visual storytelling.
Great images show fit, texture, and detail—while aligning with the brand and converting viewers into buyers.
I provide high-end fashion and product photography for designers and brands across the Greater Toronto Area (Toronto, Mississauga, Oakville, Burlington), with studio and mobile setups available.